Share your self-publishing experience
- ROYAL AUTHORIZATION
Why does every business have
to publish its own book?
This is a very good
question and I think that's also why the Royal Family was born in the field of
book publishing. I used to have experience working in the field of author
mentoring, helping others publish successful books and publish successful
books. Publishers used to ask me one thing: “Why did you enter an industry that
was so regressive?”. Between 2013 and 2015, I met another publisher, who also
said that no one invests much in books these days. Because not many people read
books anymore, they can easily read them online. But that's not the message I
had in mind. That's when I think we need to remake the book industry, or
revolutionize the book industry.
Why do we have to
remake the book industry? Because the nature of the book industry was
misdirected from the beginning. How was it from the start? That is, we cannot
redo a manuscript or rewrite a manuscript when it contains no intellectual
property. That's why we need to remake the reading culture. Not because people
don't read books anymore, but because books have to be good to read them. Just
like we can't blame other people for not eating at a certain restaurant,
because the food isn't good, people won't eat it. The need to eat is still
there, but people don't eat at that restaurant or people don't eat because the
food is not good. Likewise, the essence of the problem is not that people don't
like reading books, but that the content is so bad that people don't need to
read it.
And that's why the
book culture industry is not in decline, but because, it is necessary to create
good and valuable books for the community for the reading culture to develop.
The book itself is the food of the soul, so why not eat it. If everyone can't
fast, how can they make them fast for their souls? Not reading books is really
making people hungry for the soul. We see, a society hungry for soul is worse
than a society hungry for material. That is also why people think people are
hungry for material things, but actually people are hungry more spiritually.
because people are confused between life and living circumstances. Therefore,
good books have great value in the community, and reading culture is an
indispensable industry.
Back to the story,
what value is it for businesses, for entrepreneurs to use the book as a tool
for the community? The most important thing, if you want to develop people,
develop markets and develop society, first and foremost provide them with soul
food. If you give them soul food, then they will use what you give them. That's
when the product is the tool to solve the problem. For that reason, we were
born to solve problems for all business people, using the book as a tool for
thinking. Thereby providing a relative knowledge system and turning all
products into problem-solving tools for the market.
To a certain extent,
we believe all businesses should publish a book of their own. Because
publishing books is an opportunity for businesses to increase income, but at
the same time and most importantly for businesses to increase sales. In my
book, "Selling With Purpose," I share a recipe for entrepreneurs who
can sell on purpose. One of the things that we can use the book as a sales tool
for the right purpose is, we change the mindset of the customer. Thereby,
changing the mind of customers and making customers a part of our world. And
from there the product is consumed efficiently.
A good example in
Vietnam is how Trung Nguyen built the coffee culture, how they developed
franchising and we can see it as a way of doing business. Recognizing that
business is a tool for social development, we will offer books as a way for
customers to solve their thinking. And for that reason, we create a method, a
tool that can help the market, the community and the society develop. We
believe that Hoang Gia can support book publishing more effectively and better
than ever. If you need a book publisher, a book publishing process or a book
publishing service, Hoang Gia can help you achieve it effectively.
All contact details:
Tran Trung Kien – Author -
Advisor
Hotline: 0902467524 (Viber)
Email:
trantrungkien@danhnhan.net – hoixuatban@gmail.com
Website: www.trantrungkien.com
– www.hoixuatban.com
